| Title | NBA – If |
| Agency | R/GA |
| Campaign | NBA – If |
| Advertiser | ESPN x NBA |
| Brand | ESPN x NBA |
| Posted | July 2020 |
| Business Sector | Sports Teams, Sports Events |
| Philosophy | Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Group Executive Creative Director | David DeCheser |
| Associate Creative Director | Simon Gibson |
| Associate Creative Director | Dan White |
| Associate Creative Director | Chris Parker |
| Group Creative Director | Marie Ronn |
| Senior Art Director | Jenny Brown |
| Senior Designer | Gabriel Towles |
| Design Director | Elizabeth Ferraro |
| Creative Director | Lucia Orlandi |
| Executive Strategy Director | Felicia Zhang |
| Associate Strategy Director | Aaron Harridge |
| Associate Director of Marketing Sciences | Clinton Wong |
| Senior Analyst of Marketing Sciences | Lauren Casella |
| Group Account Director | Nicolina Jennings |
| Account Director | Gabriela Laguna |
| Executive Production Director | Jeff Skutnik |
| Executive Producer | Matt Van Dzura |
| Director of Marketing and Communications | Kelly Harrison |
| Director of Business Affairs | Lynda Blaney-Smith |
| Sr. Manager of Business Affairs | Marrisa Burnett |
| Chief Marketing Officer (CMO) | Laura Gentile |
| VP Marketing | Emeka Ofodile |
| Senior Director of Marketing | Michael Kopech |
| Marketing Manager | Christina Ryan |
| Marketing Coordinator | Deontre Gray |
| Senior Media Director | Inna Kern |
| Media Director | Kimberly Aquilo |
| Director of Communications | Kristie Adler |
| VP of Communications | Amy Phillips |
| Media Agency | Starcom MediaVest Group |
| Media Network Partner | Verizon Media |