Mauricio Alvarez
Agency Producer at Porta
Santiago, Chile
TitleEnner
Agency
Campaign Ecuatorianízate
Advertiser Anheuser-Busch
Brand Pilsener
Date of First Broadcast/Publication 2021 / 7
Business Sector Beers, Ciders, Lagers
Philosophy As part of #Ecuatorianízate, the great initiative of Cervecería Nacional and its brand Pilsener, Fantástica, the independent agency, developed a series of films that recognize those heroes and heroines of Ecuador who, with their actions rescue the feeling of struggle and courage that it is held in the country. One of them, the soccer player Enner Valencia.

In the film, Valencia, born in San Lorenzo, Ecuador, recounts his life from the narration of the most important goal of his career. A more than fair tribute to the player who is changing the face of Ecuador in the world.
This player leaves all the stereotypes and all the clichés that exist about Latin and Ecuadorian players, he has also overcome adversities to achieve his dreams; He had to sleep in the stadium because he did not have a home, he grew up in a very humble place, he went hungry and had to move away from his loved ones to achieve his dreams.
Media Type Digital
Length
Creative Vice President
Director
Chief Creative Officer
Digital Director
General Director Account
Digital Manager
Founder & CEO
Account Executive
Production Company
Creative Director
Creative Director
Creative Director
Actor / Celebrity
Community Manager
Advertising Manager
Advertising Manager
Advertising Manager
Producer
Sound
Sound Designer

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