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Piero Roncall
Piero Roncall
Associate Creative Director at ( anónimo )
CDMX, Mexico
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TitleThe Dota Finance Academy
Advertiser Banco de Crédito BCP
Brand BCP BANK
Date of First Broadcast/Publication 2023 / 1
Story We teach gamers about financial terms in the most popular video game in Peru: Dota 2, a game where you have to know how to manage gold and that's why we train professional casters to teach them finance by translating it into Dota language.
Media Type Case Study
Creative / Art Direction

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