League Against Cancer - "Boob Talk by Patricia"

Circus Grey

Circus Grey Lima, Peru

4316

This ad is part of the ACT Responsible Collection

Brand: League Against Cancer
Country: Peru

Advertiser: League Against Cancer

Title	Boob Talk by Patricia
Agency	Circus Grey
Campaign	Boob Talk
Advertiser	League Against Cancer
Brand	League Against Cancer
Date of First Broadcast/Publication	2020 / 10
Business Sector	Public Safety, Health & Hygiene
Story	A film campaign for the Peruvian League Against Cancer. Breast cancer is one of the deadliest diseases in Peru. Thousands of women die each year from this terrible disease, although this is one of the diseases that can be totally prevented. But most women don´t take the preventive test because they are afraid to do it. For this reason, this campaign shows four very famous Peruvian actresses acting as if they were their own tits, convincing each other to go for a mammogram.
Media Type	Web Film
Length	66 seconds
Advertising Manager	Adolfo Dammert Ludowieg
Advertising Manager	Damary Milla
Advertising Manager	Raúl Velarde
Advertising Manager	Gianina Orellana
Chief Executive Officer (CEO)	Zinka Mendoza
President	José Luis Rivera
Chief Creative Officer	José Luis Rivera
Chief Creative Officer	Charlie Tolmos
Creative Director	Yasu Arakaki
Creative Director	Rodrigo Melgar
Copywriter	Luis Alburqueque
Art Director	Oscar Gonzales
Creative Team	Alessandra Castañeda
Creative Team	Ada Rucabado
Creative Team	Lucía Chirinos
Creative Team	Piero Roncall
Account Planner	Nicolas Rodriguez
New Business Lead	Valeria Malone
Head of Production	Renzo Talavera
Executive Producer	Katty Santillana
Executive Producer	Pierina Ivazeta
Director of Photography (DOP)	Miguel Valencia
Line Producer	Alexandra Contreras
Technical Director	Rosanna Meneses
Make-Up Artist	Samia Franco
Post Production	Miguel Méndez
Post Production	Kevin Mamani
Audio Post Production	Agosto
Sound Designer	Claudia Incio