| Title | The Big Danish Bacon Pre-Roll |
| Agency | Accenture Song DK |
| Campaign | The best can be better |
| Advertiser | Danish Crown |
| Brand | Danish Crown |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Fresh Meat, Sausages |
| Story | What happens when you merge a great insight to an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what we did, and the results are clear. 993 hours spend on a single pre-roll. |
| Media Type | Pre-Roll |
| Length | |
| Creative Director | Kenneth Kaadtmann |
| Art Director | Pernille Reichstein |
| Account Executive | Søren Brix |
| Agency Producer | Sara Grandjean |
| Account Manager | Sofia Brockenhuus-Schack |
More Work
SEE ALLCloset
- BRAND:
- Save the Children Norway
- AGENCY:
- Accenture Song DK
Under the bed
- BRAND:
- Save the Children Norway
- AGENCY:
- Accenture Song DK
Behind the door
- BRAND:
- Save the Children Norway
- AGENCY:
- Accenture Song DK
Laundry basket
- BRAND:
- Save the Children Norway
- AGENCY:
- Accenture Song DK
Hide-and-seek
- BRAND:
- Save the Children Norway
- AGENCY:
- Accenture Song DK
The Big Danish Bacon Pre-Roll
- BRAND:
- Danish Crown
- AGENCY:
- Accenture Song DK