Martin Riello
Gaffer at Advice A/S
København, Denmark
TitleCharging
Agency
Campaign Dribe
Advertiser Dribe
Brand Dribe
Date of First Broadcast/Publication 2021 / 11
Business Sector Automotive Accessories & Services
Philosophy Some things in life you need to pick out according to the occasion. Like footwear. Or music. And perhaps we should begin to do the same with cars. At least that is the point of Danish car service :Dribe's new campaign; Don't buy a car, subscribe to a car service instead so you can pick the right type of vehicle for your needs at any given time.
 
 
In a couple of absurdly sketched out scenarios, we are presented with situational problems from driving respectively an SUV (hard to parallel park) or an electric car (slow charging when you are really in a hurry).
 
 
Point being: It might make sense to subscribe to a flexible car service that lets you pick out a car on a monthly basis depending on your needs. You know, instead of being old fashioned and buying a car.
 
 
A quirky electric organ soundtrack mixed with an exaggerated and ridiculous version of reality give the films an almost cartoonish feel. The campaign is made by Copenhagen agency Worth Your While, the spots are directed by Martin Furze and produced by Bacon.
Media Type Television
Length
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Electrician
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