Advertising Manager
at
NTUC Income Insurance Co-Operative Limited
| Title | Income Made Yours 1 |
| Agency | BBH Singapore |
| Campaign | Income Made Yours |
| Advertiser | NTUC Income Insurance Co-Operative Limited |
| Brand | Income |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Insurance |
| Philosophy | There was once a formula to successful living. But in today’s world, there are more options than ever. People are choosing to graduate at 60, retire at 30, move out to live independently, make unconventional career choices and form non-traditional family units. To serve these changing consumer needs, NTUC Income (Income) is evolving from an insurer ‘Made Different’ to a company that is ‘Made Yours’, taking a personal approach to financial planning and designing products, services and customer experiences that are suited to every individual. The integrated brand campaign, led by a two-minute film, celebrates the distinct experiences and life journey of every person. It features a nano-drone shot that flies through a housing complex capturing unique moments in different homes in a single take. The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same. |
| Media Type | |
| Length | |
| Chief Creative Officer | Sascha Kuntze |
| Creative Director | Janson Choo |
| Creative Director | Khairul Mondzi |
| Senior Art Director | Sid Lim |
| Business Director | Manavi Sharma |
| Associate Account Director | Shu Li Tan |
| Head Of Planning | Rebecca Ash |
| Senior Strategist | Amanda Lim |
| Agency Producer | Kim Lim |
| Production Company | Freeflow Productions |
| Director | Roslee Yusof |
| Chief Marketing Officer (CMO) | Marcus Chew |
| Head of Brand & Digital Marketing | Saffry Hoo |
| Head of Segment Marketing | Chloe Fair |
| Advertising Manager | Jillian Goodenough |
| Advertising Manager | Lim Wei Ting |