Purva Kogie
Brand Manager at SIMI Winery
TitleGoodness from Grit
Agency
Campaign Goodness from Grit
Advertiser SIMI Winery
Brand SIMI Winery
Date of First Broadcast/Publication
Business Sector Alcoholic
Story The “Goodness from Grit” campaign tells the incredible untold story of the winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. "Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI Brand today. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury.
Media Type Web Film
Length
Chairman
Chief Creative Officer
Creative Director
Associate Creative Director
Art Director
Art Director
Senior Producer
Production Company Producer
Associate Producer
Strategic Business Lead
Brand Director
Brand Director
Brand Manager
Project Manager
Project Manager
Business Affairs
Business Affairs
Business Affairs
Chief Strategy Officer
Strategy Director
Social Content Strategist
Senior Communication Strategist
Production Company
Director
President
Executive Producer
Executive Producer
Production Company Producer
Director of Photography (DOP)
Production Designer
Wardrobe Stylist
First Assistant Director
Production Service Company
VFX / Finishing
Special Effects / VFX
Executive Producer
CG Supervisor
Production Company Producer
Lead Flame Artist
Flame Artist
Flame Artist
Flame Artist
Compositor
Compositor
Matte Painting

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