ANGELICA SANCHEZ BOHORQUEZ

My name is Angélica Sánchez, and I was born in Bogotá, Colombia, a city that is 2,600 meters above sea level. With trees that mix with bricks, wetlands and moors located just a few kilometres from tall buildings and industries, where the chirping of birds and the traffic merge into one big noise. With inequality and inequity in every corner, but with entrepreneurship emerging every day. This city shows me all the different aspects of life that we face at a large scale and globally on a daily basis: Productivity, growth and development vs. balance, nature and equity.

And with the current event of Covid19 and global challenges around climate change, I ask myself: Do we have to choose between one and the other? Are there ways to integrate productivity and circularity? Can we continue to grow infinitely? Can a publicist like me inspire and encourage companies to have more responsible consumption behaviours?

I am a Publicist. I have worked in the areas of communications, marketing and advertising in the most important advertising agencies in Colombia, with local and regional brands. There, I learned to solve problems creatively, lead creative teams and turn initiatives into realities with very successful results. Later I worked in the entertainment industry in a television channel in Colombia, and as a result I know how to tell stories and inspire through them. Finally, in recent years I led the strategic building and launching of 3 digital start-ups, where I acquired a great understanding of business, entrepreneurship and resilience.

Currently I am an independent consultant for the Bogotá Tourism brand, where I help finding strategies to reactivate employment in the post-Pandemic tourism industry that has been so affected. This collaborative work won an award in December as the best strategy for the country's reactivation in tourism, awarded by Procolombia.

I also do consulting for the functional territorial region of climate change in the county of Boyacá, Colombia. A rural, mostly farming area of the country that is betting on sustainability and regenerative development, where we are working to find and strengthen more effective local communication channels like community broadcasters that can connect communities around this approach.

And lastly, one of my most rewarding projects. I lead and co-direct, as a volunteer, a digital radio program and podcast on SDG, the only one of its kind in the country. An initiative of Global Pact Network Colombia and El Rosario University. A channel to make visible the projects that organizations, entrepreneurs, leaders, women and young people are doing in favour of the SDGs, which aims to inspire with good practices and to generate alliances. bit.ly