Title | Keyboard |
Agency | VML Brazil |
Campaign | Keyboards |
Advertiser | Colgate-Palmolive Company |
Brand | Protex |
Date of First Broadcast/Publication | 2012 / 4 |
Business Sector | Hygiene & Personal Care Products |
Story | To promote the Protex antibacterial soap, Y&R São Paulo has created a campaign with the names of different bacteria written on objects and locations where they live. In signing the ad brings the slogan: “Protex kills 99,9% of all bacteria”. |
Media Type | |
Chief Creative Officer | Ruy Branquinho |
Art Director | Fabio Rodrigues |
Art Buyer | Monica Beretta |
Print Producer | Flavio Zamboni |
Client Supervisor | Adriana Leite |
Client Supervisor | Adriana Anido |
Media Director | Gustavo Gaion |
Media Director | Fabíola Sidorenko |
Account Planner | Fernanda Flandoli |
Account Planner | Eliana Yamaguchi |
Account Planner | Adriano Eliezer |
Account Director | Valéria Ordonhez |
Account Director | Claudia Menezes |
Account Director | Priscila Campolina |
Print Producer | Elaine Carvalho |
Copywriter | Fábio Victória |
Copywriter | Pedro Bullos |
Copywriter | Pedro Guerra |
Creative Director | Ruy Branquinho |
Creative Director | Flavio Casarotti |