El Refugio de la Niñez - "Family picture"

el taier DDB Centro

el taier DDB Centro Guatemala City, Guatemala

1149

Title	Family picture
Agency	el taier DDB Centro
Campaign	Unexpected Hands
Advertiser	El Refugio de la Niñez
Brand	El Refugio de la Niñez
Date of First Broadcast/Publication	2021 / 5
Business Sector	Anti-Domestic Violence, Sexual Abuse
Tagline	Sexual abuse can come from who you least expect it.
Story	Unexpected Hands is a campaign carried out by El Taier DDB Centro (Guatemala) for El Refugio de La Niñez with the support of UNICEF, whose objective is to show the sad reality that millions of childs face every day when they are sexually abused in their homes by family or close friends. In Latin America, it is estimated that 1 in 5 children are abused at home and it is until adolescence that they themselves have the opportunity to report their aggressor. El Refugio de la Niñez is an NGO that has the mission and commitment to protect all Guatemalan children and teenagers, ensuring the respect and fulfillment of their rights. It also has a special program which provides support and accompaniment to victims who have suffered sexual violence. This campaign is a call to care for and listen to our children, and denounce the cases of sexual violence that are generated against them.
Media Type	Print
VP, Creative Director	Víctor Pardo
Executive Creative Director	Julian Nuñez
Creative Director	Fernando Reiter
Creative Director	Elliot Rivas
Art Director	Giuss Valle
Creative Copy	Diego López
Creative Copy	James Pérez