Launched to promote the premiere of "El Problema de los 3 cuerpos" in Argentina, the campaign adopts an unusual strategy by using humor and irony to deter potential alien invaders. Through geolocated messages in different parts of the country and publications in social networks, Argentina is presented as an unattractive destination for an invasion, using phrases such as "We are the country with the most psychologists for a reason. Are you sure you want to come?". The strategy seeks to generate interest and notoriety for the series, adapting the concept to the local culture.