| Title | Raise an Idea |
| Agency | HoC Dubai |
| Campaign | Where Minds Click |
| Advertiser | Dubai Internet City |
| Brand | Dubai Internet City |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Business Services |
| Tagline | Where Minds Click |
| Philosophy | At Dubai Internet City, a community of brilliant minds chip away at the future, to write themselves into history. The slick animation of the film emphasises that innovation is not a formula, instead it is a collective effort, and nobody does it better than the community at DIC. “Innovation needs conversations, communication, collaboration”, and this is illustrated in the animated short |
| Problem | Dubai Internet City is the foremost innovation hub of the Middle East. Established in 2000, today it is home to over 1,600 companies ranging from iconic tech giants to up-and-coming startups. What differentiates Dubai Internet City from similar offerings is the strength of its community-like approach to bringing ideas to life. This approach has reaped rich rewards; the numerous unicorn companies that sprouted from here are a testament to that. |
| Media Type | |
| Length | |
| Advertising Manager | Ammar Malik |
| Advertising Manager | Reem Shaban |
| Advertising Manager | Saad Yusuf |
| Advertising Manager | Abeer Khalid |
| Advertising Manager | Sophie Rassoul |
| Managing Director | Natalie Shardan |
| Head Of Planning | Frances Valerie Bonifacio |
| Worldwide Executive Creative Director | Jason Romeyko |
| Executive Creative Director | Akhilesh Bagri |
| Creative Director | Andre Couto |
| Account Director | Vineeta Pulkit |
| Art Director | Kunal Gagwani |
| Copywriter | Akhilesh Bagri |
| Project Manager | Kenan Baki |
| Director | Magali García |
| Animation/3D | Magali García |
| Animation/3D | Joëlle Carreño |
| Animation/3D | Nacho Velasco |
| Animation/3D | Iván Pais |
| Animation/3D | Cristina Gutiérrez |
| Illustration | Magali García |
| Illustration | Pedro-Pablo Pérez |
| Illustration | Jorge Artola |
| Illustration | Serge García |
| Art Director | Magali García |
| Stylist | Magali García |
| Music Composer | Aimar Molero |
| Sound Designer | Aimar Molero |
More Work
SEE ALLThree is a Braistorm
- BRAND:
- Dubai Internet City
- AGENCY:
- HoC Dubai
Where Minds Click
- BRAND:
- Dubai Internet City
- AGENCY:
- HoC Dubai