VIZIO Sound Bars - "The Kicker"

David&Goliath

David&Goliath El Segundo, United States

8777

Brand: VIZIO Sound Bars
Country: United States

Advertiser: VIZIO Inc.

Title	The Kicker
Agency	David&Goliath
Campaign	Hear Like They Do
Advertiser	VIZIO Inc.
Brand	VIZIO Sound Bars
Posted	November 2021
Business Sector	Consumer Electronics & Audio-Visual
Story	When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of a new advertising campaign for VIZIO Sound Bars — the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. — featuring man’s best friend. In “Hear Like They Do,” David&Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. “We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”
Media Type	Digital
Length	20 seconds
Founder and Creative Chairman	David Angelo
President	Yumi Prentice
Chief Creative Officer	Ben Purcell
Group Creative Director, Copy	Courtney Pulver
Group Creative Director, Art	Rob Casillas
ACD / Copywriter	Chris Davis
ACD / Art Director	Evan Bross
Managing Director, Broadcast Production	Paul Albanese
Sr. Broadcast Producer	Brandon Kusher
Executive Art Producer	Cara Nieto
Associate Integrated Producer	Abigail Grinberg
Sr. Digital Designer	Meagan Steinkamp
Group Comms Director	Jeff Cannata
Managing Director	Jamie Simms
Account Executive	Shane Centkowski
Associate Director of Business Affairs	Yenia Paez
Senior Project Manager	Donna Alexander
Editorial house	Spinach LA
Post Production	Nicole Haws
Executive Producer	Jonathan Carpio
Managing Director	Adam Bright
Editor	Juan-Pablo Digenio
Photography Production Company	Ripsaw
Photographer	Shawn Michienzi
Retoucher	Brad Palm
Post Production/VFX	JAMM VFX
VFX Supervisor/Lead Compositor	Jake Montgomery
VFX Supervisor/Lead CG	Andy Boyd
Flame Artist	Lisa Kim
Flame Artist	Graziella Gandolfi
Lead CG Artist	Anthony Thomas
Lead CG Artist	Brian Burke
Production Coordinator	Jon Lazar
Senior Producer	Ashley Greyson
Executive Producer	Asher Edwards
Audio	Margarita Mix
Sound Designer/Mixer	Nathan Dubin
Executive Producers	Whitney Morris
Executive Producers	Paula Arnett
Operations Manager	Brian Frank
Vizio CEO	William Wang
VP Marketing Communications	Jodie McAfee
Senior Creative Director	Joey Neal
Director, Performance Marketing	Cody Browne