Alexandre Scaff
Creative Director at São Paulo
São Paulo, Brazil
TitleThe World's Longest Phone Hold Time
Advertiser Bradesco Seguros
Brand Bradesco Seguros
Date of First Broadcast/Publication 2015 / 1
Story
Bradesco Seguros. The largest insurance company in Brazil.
It is the story that Bradesco Seguros had and was left hanging on the phone, next to the customer, with the customer service of his not being able to speak, a fictitious company. She needs a simple winch for her car.
We made a special intervention during those classic programs of "one hour of music, without commercial exchanges" that have all the radios in their schedule. So to appropriate these songs of ours as if they appropriated our idea.
And they will play songs used on hold as classics by almost every insurance carrier.
Media Type Radio
Length
Copywriter

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