| Title | Some Masks Remain Nicoleta |
| Agency |
Centrade Cheil
|
| Campaign |
Some Masks Remain
|
| Advertiser |
Anais Association
|
| Brand |
ANAIS Association
|
| Date of First Broadcast/Publication |
2022 / 3
|
| Product |
Domestic Abuse Awareness
|
| Story | On March 4, 2022, Romanian authorities announced that starting March 8th, all mask mandates will be lifted nationwide, as COVID-19 cases have diminished. On March 8th, Romania celebrated International Women's Day together with the rest of the world. In just 3 days, we developed a PSA campaign that hijacked the breaking news about the mask mandates to raise awareness of the plight of the hundreds of thousands of Romanian women who will continue to have their noses and mouths covered. Either by the palm of an abusing partner or by their own palm, as they contemplate in disbelief the other pandemic still unfolding: domestic violence in all its forms: from publishing intimate content without consent to prohibiting meetings with friends, from embezzling family income to forbidding access to religious practice or controlling a partner on the pretext of jealousy. All the executions were based on real stories of domestic violence from Romanian women who had approached ANAIS Association, the leading Romanian NGO against domestic abuse, for psychological and legal counseling. |
| Media Type |
Print
|
| Executive Creative Director |
Mihai Gongu
|
| Group Creative Director |
Denisa Armasu
|
| Senior Art Director |
Radu Rebei
|
| Client Services Director |
Carmen Miruta
|
| Senior Account Manager |
Ana Maria Radulescu
|
| Social Media Manager |
Veronica Bratu
|
| AV Director |
Monica Garbur
|
| Head of Strategy |
Miruna Baias
|
| Public Relations Specialist |
Ana Maria Gavrilă
|
| Public Relations Specialist |
Macrina Vendlinger
|
| Public Relations Specialist |
Daniela Șerban
|
| Production Company |
Almost Ready
|
| Photography / Video |
Balint Hajagos
|
| Casting Director |
Dana Pavelescu
|
| Talent/Actor |
Silva Helena Schmidt
|
| Talent/Actor |
Anca Saveanu
|
| Talent/Actor |
Camelia Darie
|
| Talent/Actor |
Simina Mateescu
|
| Talent/Actor |
Iulia Arama
|
| Special Effects Make-Up |
Dora Codita
|
| Camera Assistant |
Ahmad Askar
|
| Post Production |
Chainsaw Europe
|
| Post Production Coordinator |
Diana Gordon
|
| Sound Editing |
Hasan Nasser
|
| Image Director |
Samaranda Paraschiv
|
| Voice Talent |
Judith State
|
| Voice Talent |
Oana Holban
|
| Voice Talent |
Radu Bânzaru
|
| Executive Creative Director |
Mihai Gongu |
| Group Creative Director Copy |
Denisa Armașu |
| Senior Art Director |
Radu Rebei |
| Client Service Director |
Carmen Miruță |
| Senior Account Manager |
Ana Maria Rădulescu |
| Social Media Manager |
Veronica Bratu |
| AV Director |
Monica Garbur |
| Strategy Head |
Miruna Baiaș |
| PR Specialists |
Ana Maria Gavrilă, Macrina Vendlinger, Daniela Șerban |
| Traffic Director |
Mihaela Iamandi |
| Production Studio |
Almost Ready |
| Photographer |
Balint Hajagos |
| Casting Director |
Dana Pavelescu (Shine) |
| Talents |
Schmidt Silva Helena, Anca Săveanu, Camelia Darie, Simina Mateescu, Iulia Aramă |
| Special Effects Make-up |
Dora Codiță |
| Camera Assistant |
Ahmad Askar |
| Post-production Studio |
Chainsaw Europe |
| Post-production Coordinator |
Diana Gordon |
| Sound |
Hasan Nasser |
| Image director |
Samaranda Paraschiv |
| Voice Actors |
Judith State, Oana Holban, Radu Bânzaru |
