Anais Association - "ANAIS - Isolate Violence"

Centrade Cheil

Centrade Cheil Bucharest, Romania

2043

Title	ANAIS - Isolate Violence
Brief	While social distancing did help Romania’s overburdened healthcare system, another dangerous virus was spreading in people’s homes. Domestic violence had registered a surge, as abusers spent more time in uninterrupted contact with their victims. Sometimes in the same room, as more than 55% of Romanians live in overcrowded homes. The income insecurity triggered by the economic crisis led to even more pretexts for violence.So, as everyone only paid attention to COVID-19 related news, we have subverted the popular imagery associated with the virus, microscopic images and social distancing infographics to paint the grim story of the domestic abuse virus wreaking havoc behind closed doors.
Agency	Centrade Cheil
Campaign	#IsolateViolence
Advertiser	Anais Association
Brand	Anais Association
Posted	January 2021
Business Sector	Anti-Domestic Violence, Sexual Abuse
Story	An anti-domestic violence Romanian NGO
Media Type	Digital
Executive Creative Director	Mihai Gongu
Group Creative Director	Roxana Nita
Art Director	Victor Trifan
Art Director	3D Designer
Copywriter	Alexandru Iliescu
Copywriter	Robert Ghita
Account Manager	Ana Maria Radulescu
Client Services Director	Carmen Miruta