About me
FEARLESS CREATIVITY is the alchemical magic that powers every brand story I create. My 30+year journey includes delivering $500M+ market share for toy, food, lifestyle, and entertainment clients; creating for some of the world’s most recognized family brands; icons like Barbie, Cinderella, Mary Engelbreit; with industry leaders, Disney, Mattel, McDonald’s, NBC, VW; forming partnerships with luxury, and mass market retailers, Walmart, Saks Fifth Ave, Target, Bloomingdale’s, Hallmark, Neiman Marcus.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Director
Brandgelist, Santa Monica, CA
United States
January 2005 - December 2021 (16 years 11 months)
Crafting brand stories, IRL and online, for emerging brands and businesses.
Content Creation, Marketing, Branding, Advertising, Identity, Product, Packaging.
Content Creation, Marketing, Branding, Advertising, Identity, Product, Packaging.
Director of New Brands
Mattel, El Segundo, CA
United States
January 2000 - January 2005 (5 years)
Leading cross-functional R+D teams, concept to launch, to create ‘gotta-have’ brands and experiences for the tween market; maximizing new technologies and pop culture trends.
Licensed Product Design Manager
ArcoToys, NYC
United States
January 1997 - December 1999 (2 years 11 months)
Management of 300+ Barbie licensed Toys, Fashions, Roleplay, Cosmetics, Electronics, Activities.
Creative Director
Hill & Associates, Manhattan Beach, CA
United States
January 1992 - December 1996 (4 years 11 months)
Design, Marketing, Set Design, Visual Merchandising, for Entertainment, Toys, Fashion, Furniture, Food Industry clientele.
Marketing & Design Manager
The Sweet Shop, Fort Worth, TX
United States
April 1990 - December 1991 (1 year 8 months)
New product and positioning for Confectionery, Gift, Novelty, Manufacturer.
Brand Manager
Barton's, Boston, MA
United States
January 1987 - December 1990 (3 years 11 months)
Branding, Advertising, New Product Development, for Confectionery, Cookie/Snack Mfr.
Visual Merchandising & Design Manager
Filene's Basement, Wellesley,MA
United States
June 1984 - April 1987 (2 years 10 months)
Store Marketing, Visual Merchandising and Promotions, Concept Shops, Private Label Brands, Corporate Identity.