Melissa Tito
Junior Art Director at R/GA
New York, United States
TitleMark The Time
Agency
Campaign Mark The Time
Advertiser Clean Slate
Brand Clean Slate NY
PostedSeptember 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Clean Slate NY is fighting for a new law, the Clean Slate Act, that will automatically clear a New Yorker’s conviction record once they become eligible, ensuring they are not punished beyond their sentences. R/GA partnered with Clean Slate NY to create a bold campaign that would help increase positive public support for the Clean Slate Act to get it passed through legislation.
Philosophy The campaign aims to increase positive public support for bill clearing New Yorker’s conviction records
Media Type Case Study
Length
Creative Director
Creative Director, Visual Design
Associate Creative Director
Designer
Junior Art Director
Associate Creative Director/Copywriter
Junior Copywriter
Senior Mechanical Artist
Post Creative Director
Senior Art Director
Content Creator
Editor
Sound Designer
Content Producer
Executive Content Producer
Director of Content Studio
Executive Production Director
Producer
Strategy Director
Associat Director Connections Media
Group Director, Marketing Sciences
Associate Director Marketing & Communication
Executive Director, Business Affairs
Senior Consel Business Operations
Associate Manager, Business Affairs

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