Title | Mark The Time |
Agency | R/GA |
Campaign | Mark The Time |
Advertiser | Clean Slate |
Brand | Clean Slate NY |
Posted | September 2022 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Clean Slate NY is fighting for a new law, the Clean Slate Act, that will automatically clear a New Yorker’s conviction record once they become eligible, ensuring they are not punished beyond their sentences. R/GA partnered with Clean Slate NY to create a bold campaign that would help increase positive public support for the Clean Slate Act to get it passed through legislation. |
Philosophy | The campaign aims to increase positive public support for bill clearing New Yorker’s conviction records |
Media Type | Case Study |
Length | |
Creative Director | Brian Caruso |
Creative Director, Visual Design | Marthon Pucci |
Associate Creative Director | James Greening |
Designer | Leana Carvin |
Junior Art Director | Melissa Tito |
Associate Creative Director/Copywriter | Rowan Mansfield |
Junior Copywriter | Nathalie Tigua |
Senior Mechanical Artist | Minjie Gao |
Post Creative Director | Eli Mavros |
Senior Art Director | Michael McLenighan |
Content Creator | Tj Boegle |
Editor | Justin Sirizzotti |
Sound Designer | Pete Karam |
Content Producer | Danielle Small |
Executive Content Producer | Jennifer Arcese |
Director of Content Studio | Erica Jensen |
Executive Production Director | Jeff Skutnik |
Producer | Gabby Weintraub |
Strategy Director | Justine Sarfan |
Associat Director Connections Media | Meghan Lorito |
Group Director, Marketing Sciences | Ricky Weina |
Associate Director Marketing & Communication | Yuliana Safari |
Executive Director, Business Affairs | Lynda Blaney-Smith |
Senior Consel Business Operations | Katie Baxter |
Associate Manager, Business Affairs | Daniella Cunningham |