| Title | BMW vs. DALLE-2 |
| Agency | Publicis Tel Aviv |
| Campaign | BMW vs. DALLE-2 |
| Advertiser | BMW |
| Brand | BMW |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Full Size & DeLuxe Cars |
| Philosophy | BMW is the only car brand in Israel (and one of the only car brands in the world) that has chosen a woman representative, actress Ayelet Zurer, as the “face” of the brand. So, when we saw the buzz and enthusiasm around DALLE- 2, the world's most advanced AI software, we decided to take the technology for a “test drive.” We searched "car driver" in many variations, and almost 95% of the outputted results were of male drivers. From this discovery, we came up with a quick print campaign that shows that even the most advanced software has a way to go when it comes to women's representation. |
| Media Type | |
| Actor / Celebrity | Ayelet Zurer |
| Advertising Manager | Shelly Shamir Keinan |
| Advertising Manager | Igal Ezra |
| Creative Vice President | Anat Itzhaki Abu |
| Creative Director | Anat Itzhaki Abu |
| Copywriter | Shlomo Kavas |
| Copywriter | Benel Shkuri |
| Art Director | Gal Mamalia |
| Art Director | Kobi Nevo |
| Customer VP | Ran Danino |
| Client Management | Noa Sivan |
| Client Management | Or Fitussi |
| VP, Strategic Planner | Hadas Dublin |
| Strategic Planner | Asaf Nerson |
| Studio Team | Lea Avram Vayzer |
| Studio Team | Zehava Greenberg |
| Studio Team | Roni Rappaport |
| Studio Team | Lilian Bar Lev |
| Studio Team | Dana Schussberger |
| Studio Team | Yulia Jacques |
| Studio Team | Jenny Gindos |
| Studio Team | Nadav Salomon |
| Studio Team | Dafna Yaron |
| Studio Team | Mai Oshfiz |
| Studio Team | Yaron Srafati |
| POC | Mikayla Bogart |
More Work
SEE ALLThe Freedom to Disagree
- BRAND:
- Tiv Taam
- AGENCY:
- BBR Saatchi & Saatchi