| Title | The Perfect Life |
| Agency | King James |
| Campaign | The Perfect Life |
| Advertiser | Sanlam |
| Brand | Sanlam |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Insurance |
| Philosophy | Three people where offered their perfect life but turned it down. First, we created an online calculator that showed you the salary you will have when you retire based on your retirement savings in today’s money, the Retirement Salary. If the amount was significantly less than you current salary, you knew you had a problem and have the time to fix it. To launch it we came up with an interesting way to help people to imagine their retirement in the present day. |
| Media Type | Case Study |
| Length | |
| Creative Director | Cameron Watson |
| Creative Director | Michael Wilson |
| Art Director | Genie Botha |
| Art Director | Ana Rocha |
| Copywriter | Emma Drummond |
| Executive Creative Director | Matt Ross |
| Executive Creative Director | Dan Pinch |
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