IFA Fair, Samsung - "Innovating Evolution"

Cheil Germany

Cheil Germany Schwalbach, Germany

10967

Title	Innovating Evolution
Agency	Cheil Germany
Campaign	Innovating Evolution
Advertiser	Samsung
Brand	IFA Fair, Samsung
Posted	November 2015
Business Sector	Mobile Telephones & tablets
Story	From the beginning of mankind tools, have always been the key to evolution. As a driver of evolution in the mobile sector, Samsung believes people should experience lively its innovative influence and realize how the latest technology boosts history of mankind today. We turned the 10 shopping KaDeWe‘s windows into impactful OOH media. We retold the history of evolution linking prehistoric times to interactive technology on almost every channel. Facebook and Samsung’s website provided reach and activation; PR made it the talk of the town. A QR-Code linked to a live auction on eBay – the first one created on a display.
Media Type	Digital
Creative Director	Thomas Schröder
Creative Director	Hannes Deutsch
Copywriter	Annika D´Ambrogio
Copywriter	Fernanda Roedel
Art Director	Miriam Preissinger
Art Director	Dimitrios Karagiannis
Art Director	Rafael Cavalcanti
Art Director	Joana Vinheiro
Agency Producer	Moritz Gillrath
Set Designer	Ron Stasch
Set Designer	Sean-Andino Konrad
Account Planner	Christiane Lobenstein
Chief Marketing Officer (CMO)	Hong Seuk Lim
Marketing Coordinator	Sabrina Müller
Business Manager	Georg Erb
Digital Project Manager	Sebastian Schöningh
Digital Account Director	Eduard Schöll