| Title | White Noise |
| Agency | 80 20 Marketing |
| Campaign | White Noise |
| Advertiser | Mato Grosso do Sul State Government |
| Brand | State Department of Health |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Consumer & Public Services |
| Story | Every beginning of summer, Brazil faces an enemy brought by the season's rains. This enemy is small but extremely powerful and can be deadly. If the population doesn't take action, this enemy will win the war again. We've made a simple film with a direct message to rally citizens to take the right action. |
| Philosophy | Defeat the mosquito before it defeats you. |
| Problem | Every year, Brazil faces a war against an almost invisible enemy that can cause deaths. The Aedes aegypti mosquito is responsible for numerous cases of Dengue in the population, leading to overcrowded hospitals and dozens of deaths. |
| Result | To raise awareness among the public, we created a film—simple and low-budget—in which we utilized a very common TV resource. We aimed to draw the viewer's attention to the gravity of the problem, urging everyone to take preventive measures. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Creative Director | Tadeu Braga |
| Creative Director | Enzo Couto Maymone |
| Creative Director, Copywriter | Enzo Couto Maymone |
| Creative Art Director | Tadeu Braga |
| Executive Agency Producer | Clara Filártiga |
| Director of Film Production | Dalmo Jr. |
| Account Manager | Laura Perez Santi |
| Executive Account Director | Leonardo Carlucci |
| TV Production | Emmanuele Moser |