Kit kat - "The Day Advertising Had A Break"

J. Walter Thompson Colombia

J. Walter Thompson Colombia Bogotá, Colombia

6953

Title	The Day Advertising Had A Break
Agency	J. Walter Thompson Colombia
Campaign	The Day Advertising Had A Break
Advertiser	Nestlé
Brand	Kit kat
Date of First Broadcast/Publication	2015 / 3
Business Sector	Candy Bars
Story	J. Walter Thompson Colombia found a powerful vehicle to convey Kit Kat's concept "have a break": advertising itself. And the truth is that there are people who never take breaks: the models in other brands’ billboards. This gave the agency the idea to negotiate with some of the most famous brands in the country to let them give their models a break. For the execution J. Walter Thompson got in contact with the original models and photographers of each billboard to remake the exact same ad. Just with one simple difference: the models were all taking a break with a Kit Kat bar. Next to the billboard, a dispenser with Kit Kat read: "Like the model in this billboard, you too can have a break. Take one.”
Media Type	Billboard
Length	120 seconds
Deputy Executive Creative Director	Rodolfo Borrell
Associate Creative Director	Andrés Norato
Associate Creative Director	Claudia Murillo
Creative Director	Jaime Perea
Art Director	Nicolas Acosta
Client Services Director	Antonio Abello
Account Director	Lisseth Trejos
Advertising Manager	Juan David Rico
Advertising Manager	Carlos Madriñan
Advertising Manager	Andres Trochez
Advertising Manager	Maria Clemencia Espinosa