Lili Kechina
Creative Project Director at Pitch Marketing
Doha, Qatar
TitleDream Bigger
Agency
Campaign Dream Bigger
Advertiser QNB
Brand QNB
Date of First Broadcast/Publication 2022 / 9
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy In December 2022, Qatar will host its biggest sports event – the World Cup™. It's one of the greatest accomplishments for each and every Qatari, and it is their dream to make this event unforgettable for everyone.
 
To celebrate the significance of this event, QNB Group, the Official Middle East and Africa Supporter and Official Qatari Bank of FIFA World Cup 2022™, launched its “Dream Bigger” campaign. The campaign aims to showcase how all of this achievement started with a simple dream, and reached all the way to become an international celebration across Doha's streets.
 
Dream Bigger is not just about the eagerness of the upcoming tournament but it is also about the Qatari spirit.
 
FIFA World Cup Qatar 2022™ will be an unforgettable experience. For the first time in history, the tournament is being held during the winter and is coming to the Middle East, for the first time as well.
 
 Qatar will welcome millions of guests and spectators from all over the world, which all began with a small dream...an ambitious dream.
 
Media Type Digital
Length
Market France
Actor / Celebrity
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Senior Art Director
Senior Copywriter
Agency Producer
Client Services Director
Project Executive
Senior Creative Manager
Production Company
Director

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