Alas Chiquitanas - "Endangered Landscapes"

Agencia 1947

Agencia 1947 Santa Cruz de la Sierra, Bolivia

495

Title	Endangered Landscapes
Agency	Agencia 1947
Campaign	Endangered Landscapes
Advertiser	Alas Chiquitanas
Brand	Alas Chiquitanas
Posted	September 2023
Business Sector	Environmental & Animal Issues
Story	Many brands in Bolivia take the World Environment Day as one more event in their annual schedule. Alongside Una Gran Nación, a movement to promote Bolivian pride, and Alas Chiquitanas, a nature activisim NGO, we have decided to work on a message to denounce and show the reality that the country is experiencing in regards to the environment, which unfortunately, the decision-makers of the country are not doing anything about. This is how Endangered Landscapes is born. This is a campaign that through trademarked images dating from 2019 up to today shows us hard data on the different environmental disasters that we are experiencing, such as: wildfires, animal deaths, deforestation, and the indiscriminate use of mercury for gold exploitation. There are many issues, which combined, turn into the greatest threat to the extinction of our landscapes, and if we don’t report them, they will disappear.
Media Type	Television & Cinema
Length	95 seconds
Chief Creative Officer	Ferju Cuevas
Copywriter	Ferju Cuevas
Deputy Creative Director	Rodsel Ticona
Art Director	José Fickert
Account Manager	Mars Jimenez
Editor	Pau Vidal
Photographer	Andrés Unter
Post Production	Una Gran Nación
Photographer	Una Gran Nación