Mike Fredrick

Chief Creative Officer at Nelson Schmidt

Milwaukee, United States

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Mike Fredrick is the Chief Creative Officer at Nelson Schmidt in Milwaukee. A copywriter by craft, he has worked on multichannel campaigns for clients ranging from Fortune 100 behemoths to local non-profit organizations. Mike has proudly dedicated his entire 25+-year career to working at agencies in his home city, ignoring the notion that creativity is relegated only to certain locales. His philosophy is that creativity is the most powerful weapon in business today, and he works closely with clients to infuse their brands and organizations with a creative competitive advantage. When not at work, you’ll find his face in a book or his butt on a bike.

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Chief Creative Officer

Nelson Schmidt Inc.

Milwaukee, United States

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Mike often says, “Creativity is the most powerful weapon in business today.” So he uses his role as Chief Creative Officer to spread the love and importance of creativity across the entire agency and with its clients. He’s also a self-described advertising industry geek, always on the lookout for the newest thinking, latest technology, and any other differential advantage he can bring to the agency’s work. Mike’s a bit obsessed with his work (you’ll usually see him in the office by 6:30 a.m.), but he does try to get away from it all and clear his mind with another obsession: bikes. He’s into gravel, mountain, and fat biking. But his all-time favorite way to unwind is to get in the woods camping with his wife and two dogs. Oh yeah, and if you get Mike talking about BBQ ribs, you won’t be able to shut him up.