| Title | End of School |
| Agency |
New Moment New Ideas Company
|
| Campaign |
End of School
|
| Advertiser |
Nedeljnik, weekly magazine
|
| Brand |
Nedeljnik
|
| Date of First Broadcast/Publication |
2023 / 5
|
| Business Sector | Media, Publishing & Production
|
| Story | On May 3, 2023, Serbia experienced the most gruesome crime and the first mass shooting in an elementary school in its history. Nine students were killed - 8 girls and one boy. The killer was their classmate. The authorities do not have an adequate response, there are mass protests and numerous school incidents across the country. When violence comes to school, the school becomes a war zone. Will fear, limitations and control win and destroy all the joy of growing up? Let’s show what the next generation of pupils will look like if we continue on the path of violence. |
| Problem | act24, gun shooting, violence, csr |
| Media Type |
Print
|
| Executive Creative Director |
Veljko Golubovic
|
| Art Director |
Igor Milovanovic
|
| Copywriter |
Veljko Golubovic
|
| Account Director |
Slobodana Sakan
|
| Project Manager |
Ksenija Vukčević
|
