Ksenija Vukcevic
Project Manager/ Creative Manager at New Moment New Ideas Company
Belgrade, Serbia
TitleThe Most Important Unpublished News
Agency
Campaign The Most Important Unpublished News
Advertiser ANEM
Brand ANEM
Date of First Broadcast/Publication 2023 / 4
Business Sector Institutional/Public Interest/Non-Profit Org.
Story It has been 24 years since one of the most influential Serbian independent journalists Slavko Curuvija was killed by authoritarian regime of Slobodan Milosevic. But the judicial court process is still ongoing and hidden from the public. For more than two decades, people of Serbia are waiting to hear the most important news for the media freedom in the country. A news that still hasn’t happened. To break the silence and defend the freedom of media, we made the campaign and on front pages of the 5 largest daily newspapers in Serbia We published “The most important unpublished news”, a blank space with just a headline and a footnote explaining our cause. Footnote stated “This empty space is reserved for news about the verdict for the murder of journalist Slavko Curuvija, for which we have been waiting 24 years to be published. It depends of the outcome of the trial, which has been going on for years, whether the truth will finally see the light of the day or remain hidden from us forever”.
Media Type Print
Executive Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Designer
Account Director
Project Manager

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