| Title | Natural Desaster |
| Agency | fischerAppelt AG |
| Campaign | Keep Germany Safe |
| Advertiser | German Federal Ministry of the Interior |
| Brand | German Federal Ministry of the Interior |
| Posted | May 2019 |
| Business Sector | Standards Authorities |
| Story | he campaign “Keeping Germany Safe” promotes more respect for Police and emergency services Those people who risk their lives every day are seldom talked about. Even worse: police and rescue workers are insulted, harassed or even physically attacked at work. Together with the German Ministry of the Interior, we want to set a clear signal for the people behind the uniform. “Actually, this campaign should not exist. But when people whose job is to save and help become the target of hatred and violence, we as a society must draw a red line. And stop this madness. This campaign makes an important contribution.” Johannes Buzási, Managing Director fischerAppelt The campaign shows real protagonists. No actors at all. The campaign give the everyday heroes face and voice and provide moving insights into their personal life and their professional life with all major and minor challenges. |
| Media Type | |
| Creative Director | Philip Bolland |
| Creative Director | David Morales |
| Art Director | Jessica Philip |
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