Valentina Carrete

Mexican creative director and independent filmmaker, currently working for BBDO Mexico. Winner of the Cannes Lions The Brief #2 competition with the piece "AIDolls", as well as Young Lions Mexico 2021 in the film category with "25 seconds", a film that encouraged the importance of having female representation on STEM areas. She was one of the 12 women selected to participate on See It Be It LATAM 2023.

In all of her work, she always seeks to promote the correct and diverse representation of women, non-binary and the LGBT+ community, both in advertising and film. On screen, portraying real, diverse and honest people, and behind it, guiding and motivating their teams to always continue creating and fighting despite the barriers they may face around gender, age, orientation or others. and also fighting for more inclusion and diversity on castings.

In addition to advertising, one of her passions is cinema, which she dedicates herself to in her free time. Two of her short films, “Orégano para Perro” (2018) and “One Night Stand” (2020) – both comedies with strong female protagonists – have been part of the 24 Risas x Segundo, FICCMA and Dulcísimo Ovario festivals.