| Title | A warning from the future |
| Agency | McCann Health |
| Campaign | A warning from the future |
| Advertiser | GSK Consumer Healthcare |
| Brand | Cervical cancer vaccine |
| Posted | June 2018 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated. |
| Media Type | Ambient |
| Length | |
| President | Connie Lo |
| Executive Creative Director | Wendy Chan |
| Group Head | Samson Du |
| Art Director | Yinhao Wang |
| Account Manager | Susie Zhao |
| Technology Director | Ng KitBun |
| Producer | Vanessa Wen |
| Agency Producer | Dora Zhou |
| Associate Account Director | Verena Lam |
| Creative Director | Chanfron Zhao |
| Group Creative Director | Danny Li |
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