| Title | 98° |
| Agency | Publicis Kaplan Thaler |
| Campaign | Urge - Herbal Essences |
| Advertiser | Procter & Gamble |
| Brand | Clairol |
| Posted | October 2001 |
| Product | Herbal Essences |
| Business Sector | Shampoos & Conditioners |
| Tagline | Herbal Essences. A totally organic experience. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Linda Kaplan Thaler |
| Copywriter | Tom Amico |
| Art Director | Eric David |
| Agency Producer | Andrea Davis |
| Director | Graham Rose |
| Director of Photography (DOP) | Tony Molina |
| Sound Design Company | Rob Newall |
| Production Company | Striper Films |
| Actor / Celebrity | 98° |
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