Contact Information

Av. das Nações Unidas, 7815 WTorre - Torre 2 - 2
São Paulo São Paulo 05425070
Brazil
Phone: (+55) 11 3095-3800

Contact this company


Basic Info

Core Competencies: Shopper Marketing/Point of Sale/Sales promotion, Market Research/Consulting, Branding/Naming/Product Development

Founded in: 1988

Network:

Employees: 150

Awards: 84

Clients: 12

Lew'Lara\TBWA

Av. das Nações Unidas, 7815 WTorre - Torre 2 - 2
São Paulo São Paulo 05425070
Brazil
Phone: (+55) 11 3095-3800

Alexandre Baroni

Account Director

Rafael Carmineti

Account Director

Daniel Di Tomazzo

Planning Director

Manir Fadel

Creative Director

Ricardo Forli

Account Director

Gilson Freitas

Account Director

Luiz Lara

CEO

Phone: (+55) 3896-0000

André Laurentino

Creative VP

Phone: (+55) 3896-0000

Daniela Leão

Account Director

Phone: (+55) 11 3896-0082

Jaques Lewkowicz

Jaques Lewkowicz

CCO

Luciano Lincoln

Creative Director

Felipe Luchi

Creative Director

Clovis Marchetti

Creative Director

Marcio Oliveira

Operations VP

Phone: (+55) 3896-0069

Luiz Ritton

Media Director

Fernanda Tedde

Account Director

Valentina Ursini

Account Director

Sheila Wakswaser

CFO

Phone: (+55) 11 3896-0082

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About the Agency Lew'Lara\TBWA

TBWA is The Disruption® Company: the cultural engine for 21st century business. Named Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines. TBWA was named Adweek’s 2018 Global Agency of the Year, read more below.
Global Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativity
Video: Who We Picked for Our Agencies of the Year and Why We Picked Them
12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018 

Languages

Portuguese, French, Spanish, English
Philosophy & Competitive Advantages

Founded in 1992, Lew´Lara brings together the creativity of Jaques Lewkowicz and the strategic planning of Luiz Lara in the positioning of brands and the construction of award-winning cases. In 2007, it joined the TBWA network ? a branch of the Omnicom group ? and was renamed Lew´Lara\TBWA. Besides making the operation more profitable, the merger also brought several international accounts to the fold and the agency joined a pool with 258 other agencies in 77 countries and a combined total of 12 thousand employees. Today, 16 years after its foundation, the agency is one of the largest in the Brazilian market with more than 230 employees and 40 clients in its portfolio.

Network Description

We are a global collective of agencies with strong local cultures, led by founders and re-founders, with a mix of local and global clients, delivering creative output that captures attention and delivers business results. This founder culture is part of TBWA’s DNA. It gives us a spirit of restless entrepreneurialism. Because the world around us moves so fast, we must all be re-founders: continually questioning how we work and the kind of work we want to make as we collectively build and lead 21st-century agencies.

For all our individuality, we are united by our methodology of Disruption® and our unofficial mantra: that it’s more fun to be a pirate than to join the navy. A quote attributed to Steve Jobs, it captures the independent and rebellious spirit that makes us unlike other traditional agency networks. 

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