Founded in 1992, Lew´Lara brings together the creativity of Jaques Lewkowicz and the strategic planning of Luiz Lara in the positioning of brands and the construction of award-winning cases. In 2007, it joined the TBWA network ? a branch of the Omnicom group ? and was renamed Lew´Lara\TBWA. Besides making the operation more profitable, the merger also brought several international accounts to the fold and the agency joined a pool with 258 other agencies in 77 countries and a combined total of 12 thousand employees. Today, 16 years after its foundation, the agency is one of the largest in the Brazilian market with more than 230 employees and 40 clients in its portfolio.
TBWA is The Disruption® Company: the cultural engine for 21st century business. One of the world’s most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands.
A top ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Airbnb, Apple, Gatorade, GoDaddy, Henkel, Intel, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Singapore Airlines, Standard Chartered Bank and Thomson Reuters.
Each agency in the network adheres to the founding principle that great creative and great results are not mutually exclusive, but critical partners in our dynamic, media-driven society.
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