We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones.
Problem
The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.
Result
Per report we saved over 99% paper. And within one week we reached more than 1,5 mio. people additionally compared to last year. The sustainability report was very well received and the feedback was unanimously positive.