Create a sculpture for the BMW Welt museum exhibition in Munich, explaining the functionality of BMW EfficientDynamics in an extraordinary way.
Result
The technology package BMW EfficientDynamics, which every BMW is equipped with, combines two complete antitheses: Less Consumption and even more driving pleasure. We visualised this antithesis in a breathtaking 8 meter sculpture for the BMW Welt in Munich. Seemingly abstract forms make contrarian messages if viewed from different perspectives. Seen from the one side, you read “EFFICIENT”. If you change the position, you read “DYNAMICS”. So we make an extraordinary fact visible in an extraordinary exhibition piece.