| Title | Choose Your X |
| Agency | Serviceplan Campaign |
| Campaign | Choose Your X |
| Advertiser | BMW |
| Brand | BMW X |
| Date of First Broadcast/Publication | 2019 / 8 |
| Business Sector | Automotive |
| Media Type | Television |
| Length | |
| Global Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Markus Kremer |
| Managing Partner | Markus Kremer |
| Executive Creative Director | Thomas Heyen |
| Managing Partner | Thomas Heyen |
| Managing Partner | Florian Klietz |
| Management Supervisor | Kristian von Elm |
| Account Manager | Sebastian Benedikt Vermaat |
| Producer | Nicholas Conradt |
| Creative Director | Bastian Tripp |
| Creative Director | Damian Kuczmierczyk |
| Art Director | Philipp F. Trübiger |
| Concept | Daniel Hill |