TitleThe Dark Side of Sugar
Agency
Campaign Risen from Shadows: Sugar - The Dark Side of Sugar
Advertiser Risen from Shadows
Brand Risen from Shadows
Date of First Broadcast/Publication 2020 / 11
Business Sector Records, CDs, DVDs & Videos
Philosophy The new music video from ‘Risen from Shadows’ illustrates these dangers in a frightening way. Features not only include the typical metal pentagrams, snakes and skulls are associated with the metal music genre, but also transforms sugar-rich food into creepy artefacts. With Risen from Shadows hard guitars meet a weakness for cover versions. The band, founded by Marcus Neumann and Stephan Moritz, unites the greats of the German metal scene for a unique project: to transform sugar-sweet pop classics into eerie metal songs. The band worked on their debut throughout Lockdown 2020 in studios in Berlin and Dortmund. The result is a collection of hits we all know – like we have never them heard before.
Media Type Music Video
Length
Creative Director
Art Director

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