| Title | Not Procrastination |
| Agency | HoC Dubai |
| Campaign | Hostages of Depression |
| Advertiser | Dubai Science Park |
| Brand | Dubai Science Park |
| Date of First Broadcast/Publication | 2022 / 2 |
| Business Sector | Health & Pharmaceutical Products |
| Story | 66% of mental health issues go undiagnosed in the Middle East region. Due to low awareness, people mistake the symptoms of depression as flaws in themselves. Our campaign aims to connect with those who’re suffering from these symptoms and direct them to a PHQ-9 depression test, to determine if they should seek professional help. |
| Media Type | |
| Associate Creative Director / Art Director | Oussama Founi |
| Creative Director | Saleh Elghatit |
| Group Chief Creative Officer | Akhilesh Bagri |
| Associate Creative Director/Copywriter | Sameer Suri |
| Illustrator | Jiawen Chen |