Title | The XMinded. Break the Norm |
Agency | House of Communication Hamburg |
Campaign | 50 years of BMW M |
Advertiser | BMW |
Brand | BMW M |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Cars |
Tagline | We are M |
Philosophy | It gives an outlook on the future and direction of the M brand and accompanies the launch of the new flagship vehicle BMW XM. Each chapter of the campaign features M-relevant protagonists - including fans of the brand and formative figures such as the first BMW M Managing Director and racing driver Jochen Neerpasch. |
Media Type | Web Film |
Length | |
Market | United States, United Arab Emirates, China |
Managing Director | Jakob Eckstein |
Executive Design Director | Sebastien Stabenau |
Creative Director | Bastian Tripp |
Creative Director | Damian Kuczmierczyk |
Account Director | Sebastian Greven |
Account Manager | Seuetom Berhe |
Account Manager | Nelli Walker |
Production Company | Neverest GmbH & Co. KG |
General Manager | Christoph Köhler |
Agency Producer | Katrin Habermann |
Director of Photography (DOP) | Konstantin Mazov |
Executive Producer | Gregor Möllers |
Producer | Selina Kaiser |
Music | Trumpet Advertising |
Sound Designer | Philipp Monk |
Sound Designer | Martin Seyer |