Press Releases - iCrossing - iCrossing Press Releases at en-us Copyright 2018 iCrossing's Susan Scholler Wins 2015 Google Search Excellence Award Marketing engagement agency iCrossing, a division of Hearst, has been awarded a 2015 Google Search Excellence Award. iCrossing's Senior Associate Director of Search Media Susan Scholler is one of 10 North Americans to win the award.

The Google Search Excellence Awards are presented annually to the top individuals at Google's partner advertising agencies to highlight excellent work and thought leadership in search marketing. The award is based on nominations from Google's sales teams, and winners are selected by a panel of Google sales management.

"It is such an incredible honor to be recognized by Google," said Scholler. "It has been a great adventure seeing the evolution of search marketing firsthand at iCrossing, and it's fantastic to have our work celebrated."

"Susan's skills and passion for this business is palpable," said Christine Bensen, SVP, Media at iCrossing. "Her leadership has positively impacted performance for our clients and we are so proud of her achievements." 

2015-08-18 00:00:00
iCrossing Bolsters Leadership Team Marketing engagement agency iCrossing, a division of Hearst Magazines, today announced two new appointments to its leadership team. The announcement marks the latest in a series of top-level hires by CEO Nick Brien, who joined the company in March.

David Santos was named Chief Talent Officer after serving in the same role at Interbrand and working in human resources for world-class brands including Jack Morton Worldwide and Oven Digital, Accenture, and Phillips. David will take the lead on developing people practices to ensure iCrossing continues to attract and develop amazing talent and strengthen its unique and inclusive culture, while also creating opportunities for all employees to learn and grow.

Mark Mulhern will join as Regional President, East, after spending almost 15 years building and managing brand relationships on behalf of global advertising agencies. Mark will head the New York and Reston offices where he will be responsible for driving strategy, creative excellence, and overall commercial success for the region.

“I’m excited to see the energy and expertise that Mark and David will bring to our team,” said Brien. “Mark’s creativity and big brand experience will build game-changing client relationships in an important region and David’s forward-thinking approach to talent management will unleash the full potential of our people at all levels. The addition of such experienced, creative talent to our existing team will propel us towards our goal of becoming the essential marketing engagement agency for progressive brands.”

These executives will join the ranks of the new hires announced earlier this month: Chief Strategy Officer Anne Bologna, Chief Growth Officer Mike Russell, Chief Marketing Officer Melissa Brecher, and Senior Vice President of Strategic Planning Dirk Herbert. In April, Brien hired Mike Parker as Regional President, West. 

2015-07-15 00:00:00
iCrossing Hires Top Talent Marketing engagement agency iCrossing, a division of Hearst Magazines, today announced new appointments to its leadership team. The announcement marks a strategic step forward for Nick Brien, iCrossing’s newly minted CEO, who was appointed in March.

  • Anne Bologna, Chief Strategy Officer. Bologna has spent much of her 25-year advertising career at Fallon Worldwide, becoming President of its New York offices. Most notably, she was a Founding Partner and CEO of independent agency Toy. Prior to joining iCrossing, Bologna was Head of Brand Strategy at TripAdvisor and previously served as Managing Director at MDC Partners, an agency holding company.
  • Mike Russell, Chief Growth Officer. Russell has 21 years of experience in agency business development, and has established creative partnerships with major brands in the automotive, CPG, financial services, health, retail, technology and travel categories, in digital, content, CRM, social, PR, integrated marketing and paid media disciplines. He has held senior business development roles at Huge, MSLGROUP and Meredith Xcelerated Marketing.
  • Melissa Brecher, Chief Marketing Officer. A true brand architect, Brecher has helped countless companies evolve and stay relevant in the digital age. With two decades of experience in media at Condé Nast, Hearst and most recently as CMO for Fairchild Fashion Media, she has deep expertise in steering brand strategy, shaping product evolution, launching new franchises and building a loyal following.
  • Dirk Herbert, Senior Vice President of Strategic Planning. Herbert has more than 20 years of strategic marketing and communications experience. Most recently, he led strategy and planning at FCB West. Previously, he held senior strategy roles with Hill Holliday, McCann Erickson and Ogilvy & Mather.

In April, Brien hired Mike Parker as Regional President, West.

“We have an exciting opportunity to unleash the full potential of our creativity, technology and data to become the preferred marketing partner for brands,” Brien said. “Putting in place an entrepreneurial and experienced leadership team is a big step in realizing our vision to create a new breed of agency – digitally born, creatively driven and rooted in results. This new injection of energy and expertise will push us to meet the aspirations we have for ourselves and our clients to forge deep connections that leave lasting impressions.”

iCrossing has 19 offices around the world, offering digital marketing services including brand strategy and experience design, content marketing, advertising campaigns, data science and analytics, technology, SEO, social media marketing and digital media planning and buying. iCrossing’s client roster of world-class brands includes Coca-Cola, DIRECTV, LG Electronics, Blue Cross and Blue Shield and Toyota. Gartner named the agency a Leader in its Magic Quadrant for Global Digital Marketing Agencies two years in row, which identifies agencies that are best positioned to meet the needs of the CMO. 

2015-07-07 00:00:00
iCrossing Hires Mike Parker from McCann WorldGroup as Regional President, West iCrossing, a leading global digital marketing agency owned by Hearst Corporation, today announced that Mike Parker, previously chief digital officer at McCann WorldGroup, has been named president of iCrossing’s West region. In this key leadership role, Parker will head the San Francisco, Los Angeles and Scottsdale offices, where he will be responsible for driving digital strategy, creative excellence and overall commercial success for the region. Parker will also assume responsibility for leading the agency’s global mobile practice and lead the agency’s large-scale digital media partnerships. The announcement was made by Nick Brien, CEO of iCrossing and president of Hearst Magazines Marketing Services.

“I’m excited to welcome Mike Parker to iCrossing in such an important leadership role. He is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands,” Brien said. “Mike shares my enthusiasm for the unique opportunities iCrossing has to access Hearst’s vast audience data, engaging content and editorial expertise to create the most progressive consumer engagement possible.”

A twenty-year veteran of the advertising industry, Parker has an extensive record of identifying new technologies, delivering strategic innovation and helping brands like Nestle, Xbox, Intel and Clorox build deeper engagements with their customers. In his most recent role at McCann WorldGroup, Parker infused digital into the agency’s core competencies, as well as developed activation capabilities in social media and mobile marketing. Prior to his tenure at McCann, Parker served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in its client base.

"Marketers today are looking for deeper understanding of audiences and new ways to use content to engage consumers, and as a unit of Hearst Magazines, iCrossing is uniquely positioned to bring together technology and platforms with audiences and content in new and powerful ways,” Parker said. “I'm really excited to join Nick, who is a visionary leader, and the talented team at iCrossing to put these assets to work for the agency’s clients."

2015-04-17 00:00:00
Millions to Learn Why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts Company’s Brands to Deliver Quality, Safety and Performance Message Through Tightly Integrated Digital Advertising, Social Media Elements

Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.

A division of Federal-Mogul Holdings Corporation (NASDAQ: FDML), Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.

“‘Parts Matter’ reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate both with professional technicians and vehicle owners,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “When it comes to choosing any replacement product – brake pad, control arm, wiper blade, spark plug, headlamp or head gasket – that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences.”

The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.” This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.

In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently launched a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals throughout North America.

As the company’s new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a “Leader” in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.

2015-03-18 00:00:00
Nick Brien Named President, Hearst Magazines Marketing Services & CEO of iCrossing Hearst Corporation today announced that Nick Brien has been named president of Hearst Magazines Marketing Services and CEO of iCrossing, the company’s full-service digital marketing agency. The announcement was made by Steven R. Swartz, president & CEO, Hearst Corporation, and David Carey, president, Hearst Magazines, to whom Brien will report. Brien will be based in New York.

With three decades of global experience across advertising, media and marketing services, Brien, 53, most recently served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology startups. Brien was CEO of McCann Worldgroup from 2010 to 2012, which is comprised of McCann Erickson, the world’s largest advertising agency network; MRM Worldwide, a digital marketing/CRM agency; Momentum, McCann’s activation/promotion arm; McCann Healthcare; and CRAFT, a content production studio. From 2008 to 2010, Brien was CEO of Interpublic Group’s Mediabrands, managing the company’s portfolio of agencies, including global media networks Universal McCann (UM) and Initiative; media barter division Orion Trading; and business units dedicated to search marketing and programmatic trading.

“Nick Brien is one of the industry’s most respected advertising executives, and his arrival at Hearst Magazines underscores our ambition to provide a full range of media products and marketing services for our partners,” Swartz said. “Our print platform is strong, our digital audiences are growing rapidly, and Nick will oversee the expansion of iCrossing and its capabilities.”

iCrossing has 17 offices around the world, offering digital marketing services including search marketing, performance media, content creativity, social strategy, Web development and mobile marketing. The agency actively leverages Hearst Corporation’s digital performance network, Core Audience, and the company’s 220 million global unique visitors. iCrossing’s client roster of world-class brands includes Coca-Cola, DIRECTV, LG Electronics, Microsoft, PNC, Toyota and Williams-Sonoma, Inc. Gartner recently named the agency a Leader in its Magic Quadrant for Global Digital Marketing Agencies for the second consecutive year. This assessment defines “strategically and creatively led” digital marketing agencies that are best positioned to meet the needs of the CMO.

After serving eight years at iCrossing, most recently as Global President, Brian Powley is leaving the company to pursue other business interests.

“I have long been impressed with Nick’s vision about the future of agency services and his leadership experience in every area, from marketing services and brand advertising to content creation and media strategy,” Carey said. “He prioritizes and promotes creativity, speed and service with a global perspective, and when married to the tremendous data, editorial resources and expertise of Hearst Magazines around the world, iCrossing will play an increasingly important role for its clients. As we welcome Nick, we also thank Brian Powley for his leadership and dedication to advancing iCrossing’s growth and innovation.”

Prior to creating Mediabrands at Interpublic, Brien was global CEO of UM from 2005 to 2008. Before that, he held a number of other leadership positions, including CEO of Publicis Groupe’s Arc Worldwide, CEO of Leo Burnett, London and global president of corporate business development for Starcom MediaVest Group, shaping and leading those companies’ media, advertising and integrated marketing offerings. He joined Leo Burnett, London in 1992 as media director and began his advertising career at Grey Advertising.

“As a unit of Hearst Magazines, iCrossing is uniquely positioned to deliver innovative marketing campaigns that creatively engage consumers and build equity for brands,” Brien said. “We are fueled by the vast content, audience and data assets of Hearst Corporation. Going forward, we will strengthen our reputation as premier digital marketing experts by unleashing the full potential of our combined creative and strategic resources to execute powerful digital solutions for global marketers.”

2015-03-02 00:00:00
For Second Consecutive Year, iCrossing is Named a Leader in Gartner Magic Quadrant for Global Digital Marketing Agencies For the second consecutive year, iCrossing, a global digital marketing company, has been named as a “Leader” in Gartner, Inc.’s newly published “Magic Quadrant for Global Digital Marketing Agencies” report (1). The report evaluated 20 digital agencies based on 15 different criteria, including marketing execution, customer experience, offering (product) strategy and innovation, among others.

“We believe being recognized by Gartner as a Leader for the second year in a row affirms iCrossing’s standing as a top digital agency that delivers creative and effective marketing solutions for brands,” said Brian Powley, global president of iCrossing. “Our expertise across the digital landscape, including our commitment to technology, content and innovation is why we are consistently recognized as a leader amongst our peers.”

The report describes the qualities of the agencies named “Leaders,” saying, “Leaders in this market have a broad representation of all competencies, most notably their strategic services (whereby they also provide business strategy and digital business transformation skills.) Leaders also help today’s CMO develop digital marketing platforms for the future, versus one-off engagements that are more proof-of-concept-oriented.”

“Our clients look to us to help them navigate the rapidly changing digital world,” continued Powley. “Whether that is developing a media plan that leverages audience data in more effective ways or offering clients first-to-market technology solutions such as our SearchAi and ResponsiveAi tools, we provide our clients a competitive advantage by employing next-generation technologies and methodologies.”

iCrossing was named a “Leader” alongside AKQA, IBM Interactive, Isobar, R/GA, Razorfish and SapientNitro.

The full “Magic Quadrant for Global Digital Marketing Agencies” report can be read here. Gartner is also hosting two webinars for its clients on Wednesday, January 28 at 10:00 a.m. EST and 1:00 p.m. EST to discuss the finding of the report. More information on the webinars can be found at

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Gartner, Inc., “Magic Quadrant for Global Digital Marketing Agencies”, Richard Fouts, Andrew Frank, Martin Kihn and Jennifer Polk, December 16, 2014

2015-01-21 00:00:00