Basic Info

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Network:

Holding: WPP Group Plc (London, United Kingdom)

Employees: 460

Awards: 375

Creative Work: 40


Contact Information

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Website:

James Whitehead

James Whitehead

Chief Executive Officer, London
Alex Chaldecott

Alex Chaldecott

Global Creative Director, London
Eileen McIntosh

Eileen McIntosh

Business Lead

Phone: (+44) 020 7402 0035

Noel Bussey

Noel Bussey

Head of Communications, London & Europe

Phone: (+44) 020 7656 7137

Core Competencies: Digital, Mobile, Social Media, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Experiential, Branded Content/Entertainment, Market Research/Consulting, Corporate Communication, Strategy and Planning

Founded in: 1864

Network:

Holding: WPP Group Plc (London, United Kingdom)

Employees: 460

Awards: 375

Creative Work: 40

J. Walter Thompson London

1 Knightsbridge Green
London SW1X 7NX
United Kingdom
Website:
James Whitehead

James Whitehead

Chief Executive Officer, London
Alex Chaldecott

Alex Chaldecott

Global Creative Director, London
Eileen McIntosh

Eileen McIntosh

Business Lead

Phone: (+44) 020 7402 0035

Noel Bussey

Noel Bussey

Head of Communications, London & Europe

Phone: (+44) 020 7656 7137

NESPRESSO REVEALS NEW BRAND CAMPAIGN STARRING THE REAL FARMERS BEHIND ITS EXCEPTIONAL COFFEES

Discover how Nespresso’s choices lead to amazing consequences for farmers and their communities

Today, Nespresso released its latest integrated brand campaign, sharing the personal stories of the farmers behind the exceptional coffees Nespresso is known for. The brand invites all coffee lovers to discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices.

The integrated brand campaign will launch on September 12th, 2017 with a 60 second TV film, digital assets and print adverts. Four short online films and a new content hub have also been created to share the personal stories of the farmers behind the exceptional coffee.

Alfonso Gonzalez, Nespresso Chief Marketing Officer explains “Sustainability has always been at the heart of what we do at Nespresso and we wanted to use this new campaign approach to help coffee drinkers learn what is behind the coffee they enjoy every day. All of the stories in this campaign showcase how our choice to find and cultivate the best quality coffee can have amazing consequences on the people who grow and nurture it. In the end, we believe that we are the choices we make.”

HELPING FARMERS SAVE UP TO 5 HOURS A DAY WITH A COMMUNITY MILL IN JARDIN, COLOMBIA

The new campaign, shot for four days in Jardin (Colombia) by Italian directors Davide Mardegan and Clemente De Muro (CRIC) focuses on one specific choice Nespresso has made: creating a Community Mill with the local cooperative where all farmers could bring their coffee beans to be  processed in the most qualitative way. While it was created to help preserve the high quality coffee of the region, it did much more than that.  Farmers were able to generate more revenue by selling higher quality coffee but were also saving precious time. Farmers can save up to 5 hours a day during picking season – time and energy they are able to reinvest in their families, communities and personal passions.

MEET THE FARMERS BEHIND THE NESPRESSO COFFEES

  • Meet Humberto, a passionate coffee farmer benefiting from the Community Mill. He has been able to support his daughter’s passion for butterflies all the way to University where she is studying biology, thanks to the time and resources he has saved by processing his coffee centrally.  
  • Meet Esteban, who used to process his coffee on his father’s farm but now benefits from the Community Mill. A young father of two, he also has time to volunteer as a fireman for his community and spend more time with his sons. “I got into firefighting to help people” Esteban explains before talking about his family “This is all for my sons, all my work is for them and one day it will be theirs. I couldn’t be happier with the Community Mill. As long as Nespresso will buy my coffee, I’ll keep selling it to them.”
  • Meet Luis, who can now pass on his passion for fishing to his son Mathias, spending much more time outside together. The Community Mill has also enabled better water management and cleaner rivers in the region: “Before, if you wanted to go swimming in the river, you had to leave your shoes on, that’s how polluted it was. The Community Mill has had great impact on the community, we’re helping to keep rivers clean and preserve the environment as a whole.”

Nespresso believes quality does not come by chance but by choice. The search for the highest quality coffee has led to a series of choices, like the one to create the Nespresso AAA Sustainable Quality™ Program coffee. Created in 2003 the program works directly with farmers to create sustainable coffee farming practices that increase the quality, productivity and longevity of their coffee farms.