| Title | The Players Club Website |
| Agency | space150 |
| Campaign | The Players Club Website |
| Advertiser | The Players Club |
| Brand | The Players Club |
| Posted | August 2010 |
| Story | The Players Club, a niche luxury magazine built for professional athletes by professional athletes, provides sensible financial and lifestyle information for players and their careers. As part of the overall branding initiative, space150 was responsible for redesigning the logotype and the cover format template. The Players Club logo, a take on the "infinity" symbol, represents the core ideal of the publication, the advancement and perseverance of a players' financial lifespan. The cover format and style guide was built to accommodate a range of photography and messaging styles. The publication size, cover framing and complete focus on the featured player maintains a clean, no-nonsense approach to luxury and in the end, providing a publication that truly is members only. |
| Media Type | Web Site |