| Philosophy | Nonprofit Be The Match, an organisation operated by the National Marrow Donor Program in the US, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities." The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch (world's leading video platform and gaming community), Facebook and Instagram. |