Edible advertising for Mr. Kipling

25 September 2014

For more than half a century Mr. Kipling has been one of the famous traditional cake makers in the UK. JWT London is responsible for the brand-relaunch with a global tagline: Life is Better with Cake. The idea is to reminds Britons that cake brings delight to every occasion. Thus, Mr. Kipling, the agency and the food artist Michelle Kibowo have set up a pop-up edible billboard in London. More than 13.000 cakes have been used to create it. Hostesses have animated the location and finally distributed the creation, piece by piece, to the passers-by.

Mr. Kipling - "Mr. Kipling Edible Billboard"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

11041

Brand: Mr. Kipling
Country: United Kingdom

Advertiser: Premier Foods

Title	Mr. Kipling Edible Billboard
Agency	J. Walter Thompson London
Campaign	Mr. Kipling Edible Billboard
Advertiser	Premier Foods
Brand	Mr. Kipling
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Billboard
Length	88 seconds
Advertising Manager	L....Jo H...ey Subscribers Only
Food Artist	Mi....le S...r Subscribers Only

About J. Walter Thompson London

J. Walter Thompson, the world’s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years.
Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals.
The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry's first female copywriter to developing award-winning branded content today.
For more information, please visit www.jwt.com.