Billboards as training exercises

On street demo: "You have more power than you think"

The energy drink Powerade has created special billboards which make you sweat in climbing the scrolling billboard like a wall, lifting weights, testing your strength… Passers-by who have trained themselves will receive a Powerade bottle to quench their thirst
TitleThe Powerade Workout Billboards
Agency
Campaign The Powerade Workout Billboards
Advertiser Coca-Cola Company
Brand Powerade

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Length
Executive Creative Director B...it ..n ..n Va....yn Subscribers Only
Executive Creative Director ..m S....ane Subscribers Only
Creative
Creative Ma....as B...r Subscribers Only