Billboards as training exercises

On street demo: "You have more power than you think"

The energy drink Powerade has created special billboards which make you sweat in climbing the scrolling billboard like a wall, lifting weights, testing your strength… Passers-by who have trained themselves will receive a Powerade bottle to quench their thirst
TitleThe Powerade Workout Billboards
Campaign The Powerade Workout Billboards
Advertiser Coca-Cola Company
Brand Powerade

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