McDonald's creates roadside happiness in Manila

Motorists drive into an express breakfast

In Manila, traffic congestion is such a problem that McDonald’s decided to reach people where they spend a big portion of their day – on the road. The toll booth of a highway was transformed into a McDonald’s drive-thru, offering drivers a free pass and a free breakfast. For once, commuting became enjoyable.
Title#McTollbooth surprises motorists
Agency
Campaign #McTollBooth Surprises Motorists
Advertiser McDonald's
Brand McDonald's

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