McDonald's creates roadside happiness in Manila

Motorists drive into an express breakfast

In Manila, traffic congestion is such a problem that McDonald’s decided to reach people where they spend a big portion of their day – on the road. The toll booth of a highway was transformed into a McDonald’s drive-thru, offering drivers a free pass and a free breakfast. For once, commuting became enjoyable.
Title#McTollbooth surprises motorists
Campaign #McTollBooth Surprises Motorists
Advertiser McDonald's
Brand McDonald's

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Events
Production Company P....ka Subscribers Only
Music L....ox Subscribers Only
Creative Director
Art Director S..a Subscribers Only
Chief Creative Officer R...l P...s Subscribers Only
Director J..l L....oc Subscribers Only
Production Company Producer G..s S...os Subscribers Only
Production Company Producer
Account Manager D...y Subscribers Only
Account Manager J..y Subscribers Only
Account Manager
Account Manager A..y R...ra Subscribers Only
Editor B..n F...x Subscribers Only