Getting High With Nature

When an energy company allows you to hang out with the elements.

by Maud Largeaud , AdForum

A cable car in the mountains is a fairly enchanting place to be at the best of times – but here’s one with additional special effects. Hydro-Quebec is a Green energy provider and one of the biggest producers of hydro-electric power worldwide. With the help of its agency lg2, the company turned a cable car ride in Quebec’s Massif de Charlevois ski area into an immersive journey. It allowed riders to experience sources of clean natural energy (sun, wind and water), through audio-visual effects tailored to the real life environment and weather conditions. A worthwhile initiative given that the future of our climate has become a cliff-hanger.