Radio Ghosts without media spends

Reach people where they should be more aware

In Hamburg, around 10% of deaths are caused by drunk driving. To raise awareness about this issue for the German youth, Die Johanniter and Serviceplan have set up radio commercials describing the accidents exactly where they took place. How does it work? Death Crosses with radio stations have been set up at the crossroads where people died broadcasting the story of the victim of the accident. The streaming hijacked the radio stations when the cars stopped at the crossing obliging the drivers to listen and to be aware of the danger of driving when drinking
TitleRadio Ghosts (Film)
Campaign Radio Ghosts
Advertiser Die Johanniter
Brand Johanniter-Unfall-Hilfe

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Product Subscribers Only
Business SectorSubscribers Only
Media Type Case Study
Account Director I..s H....ld Subscribers Only
Account Director ..n ..m Subscribers Only
Chief Creative Officer S...ll Subscribers Only
Executive Creative Director N..n Subscribers Only
Executive Creative Director M..k Subscribers Only
Creative Director T..l D....el Subscribers Only
Creative Director M..c Vo....ll Subscribers Only
Copywriter Subscribers Only
Production Company Producer P....pp F..t Subscribers Only

About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Latest News

Serviceplan collaborate with UK Hip-Hop Group Too Many T’s on ‘Featuring Alexa’: World’s First Song created with Alexa AI voice assistant as Singer.

South-London rap crew Too Many T’s release song with lyrics containing voice commands to interact with Alexa devices in listeners’ homes. Serviceplan Innovation develop and produce the idea together with music creative Henan Wensink.

The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognized in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In a world first, they got support from one of the most well-known vocalists in the world: Alexa, the AI voice assistant from Amazon, present in millions of devices in homes around the globe.

With their song “Featuring Alexa”, Too Many T’s manage to use Alexa as their singer, because the lyrics contain voice commands that trigger any Alexa device and the beat is produced to precisely match Alexa’s replies.

The song, released through a video on Social Media, starts with Too Many T’s MCs Ross and Leon sitting in the studio, fantasizing about how to become famous like Kanye West, they figure out they could be using the well-known auto tune voice effect that’s famously used by Kanye West and many other Hip Hop acts. As neither of the T’s can naturally sing in auto tune, they jokingly ask their Alexa device if she can. To their surprise, she responds singing in auto tune, from which point the song unfolds with more commands integrated into the lyrics, from asking Alexa to calculate the amount of streams needed to make a million pounds in streaming revenue, to commanding her to play a Too Many T’s song in the end to create revenue from streaming.

The song is released with and without the Alexa replies, encouraging listeners to play it with their own Alexa device to bring the performance to their own home.

The song is using only native Alexa commands without the use of any additional skill.

Ross Standaloft of Too Many T’s said: “We gonna’ be stackin’ that cash. And all we had to do is just ask: Alexa, can you sing in auto-tune?”

Alexa said: “In the song, I hear ‘em tune the coolest song I’ve ever known.”

Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented: “Everyone knows Alexa. Not enough people know Too Many T’s. Using Alexa in an innovative way to promote these great artists to a global audience is a great example of how a great idea can beat big budget.”