Radio Ghosts without media spends

Reach people where they should be more aware

In Hamburg, around 10% of deaths are caused by drunk driving. To raise awareness about this issue for the German youth, Die Johanniter and Serviceplan have set up radio commercials describing the accidents exactly where they took place. How does it work? Death Crosses with radio stations have been set up at the crossroads where people died broadcasting the story of the victim of the accident. The streaming hijacked the radio stations when the cars stopped at the crossing obliging the drivers to listen and to be aware of the danger of driving when drinking
TitleRadio Ghosts (Film)
Campaign Radio Ghosts
Advertiser Die Johanniter
Brand Johanniter-Unfall-Hilfe

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