Radio Ghosts without media spends

Reach people where they should be more aware

In Hamburg, around 10% of deaths are caused by drunk driving. To raise awareness about this issue for the German youth, Die Johanniter and Serviceplan have set up radio commercials describing the accidents exactly where they took place. How does it work? Death Crosses with radio stations have been set up at the crossroads where people died broadcasting the story of the victim of the accident. The streaming hijacked the radio stations when the cars stopped at the crossing obliging the drivers to listen and to be aware of the danger of driving when drinking
TitleRadio Ghosts (Film)
Agency
Campaign Radio Ghosts
Advertiser Die Johanniter
Brand Johanniter-Unfall-Hilfe

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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal.
That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the "Haus der Kommunikation" (house of communication). 

Latest News

Serviceplan and Strellson create first online shop to accept likes as currency

The Strellson Like Shop" enabled online customers of the leading German men’s fashion brand to create a personalized look and purchase with likes

For brands navigating the digital age where the Bitcoin is becoming a credible currency, likes are the new social platform currency rapidly catching up with real money. Strellson and Serviceplan were ahead of the curve with ‚The Like Shop’, which enabled fashion lovers to purchase the Spring/ Summer 2017 collection with likes instead of money. By creating a personalised outfit via the online lookbook, and attracting likes on their facebook page, fans of the Strellson brand could purchase a complete outfit using likes. For example the price for a suit in the ‚Like Shop’ was 350 likes rather than 350 euro.

Within two weeks of the Like Shop launching it was a complete sellout, with men from around the world accumulating more than half a million likes. The eye-catching social media campaign created by Serviceplan captured the zeitgeist and appealed to digitally-savvy, fashion aware young consumers.

Thorsten Link, CEO Strellson, commented: “We enjoyed working with Serviceplan on The Strellson Like Shop, which was an innovative way of enabling our brand to reach a new generation of customers via social media, and an engaging way of people interacting digitally with our collection.