Radio Ghosts without media spends

Reach people where they should be more aware

In Hamburg, around 10% of deaths are caused by drunk driving. To raise awareness about this issue for the German youth, Die Johanniter and Serviceplan have set up radio commercials describing the accidents exactly where they took place. How does it work? Death Crosses with radio stations have been set up at the crossroads where people died broadcasting the story of the victim of the accident. The streaming hijacked the radio stations when the cars stopped at the crossing obliging the drivers to listen and to be aware of the danger of driving when drinking
TitleRadio Ghosts (Film)
Agency
Campaign Radio Ghosts
Advertiser Die Johanniter
Brand Johanniter-Unfall-Hilfe

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About Serviceplan Group

building best brands

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands. Innovative communication is the path to this goal. That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three.

Our vision is to provide the most modern and most efficient agency model for international communications. That means combining global thinking with local action. We are standing up for this belief with our "House of Communication" agency model. These centres combine classic, media, online and research under a single roof. At every House of Communication, we can therefore develop globally integrated campaigns for our customers. However, an idea is only as good as its implementation in the respective market. 

Latest News

Serviceplan Agencies in France and Poland Celebrate Agency of Year Awards

Serviceplan Group are enjoying even more success on the international awards circuit with their French and Polish agencies collecting Agency of the Year Awards.

In a double whammy for Serviceplan Group, Serviceplan France have been crowned ‘Advertising Agency of the Year’ at Les Agences de l’Année awards, while GONG in Poland was named Agency of the Year 2018 at the MIXX Awards. GONG belongs to Group One, part of the International Serviceplan family. Serviceplan France was elected ‘Agence de Publicité de l’Année 2018’ (Advertising Agency of the Year 2018) by the jury of the 39th Grand Prix des Agence de l’Année awards, an edition under the sponsorship and in the presence of Franck Riester, Minister of Culture, and Mounir Mahjoubi, Secretary of State in charge of digital.

The Serviceplan France Advertising Agency of the Year Award marks an important step in the rapid internationalization of Serviceplan Group, an independent agency group of German origin, which is now present in 17 countries, and present for 3 years in France. Serviceplan France has been making headlines in recent months with several important new business wins, including that of the communication of the retail chain Auchan - and more than 70 French and international awards, including an Effie d'Or last week.

Alain Roussel, President of Serviceplan France, declares: "This award is a great encouragement to the development strategy of the entrepreneurs who bring to life each day with talent and determination our different disciplines: Serviceplan (Brand & Advertising), Mediaplus (Media, data & performance), Plan.Net (Digital design for Human), and Solutions (Production off and online). This award crowns their commitment to shared success and that of the 100 customers who trust us. "

Group One is Poland’s largest independent communications group and part of Serviceplan Group. Agencies under Group One offers creative, digital and media and include; ChangeServiceplan, GONG, Value Media, Mediaplus, SalesTube and Labcon. GONG was named Agency of the Year 2018 at the MIXX Awards with 7 awards including Best in Show and a Gold and Silver for the #weekendING campaign. Change Serviceplan was awarded at MIXX with a silver in the Cross Media Integration category for a local BMW campaign ‘Night Driving’. The success at MIXX Awards follows an impressive performance by Group One at the Polish EFFIE Awards where they collected 11 awards.