Professional insurance company Hiscox has become known for promoting itself on social networks with highly shareable stunts. This one involved recreating the effects of a cyber attack – in real life. The unlucky victim was Brompton, a store in London selling cool foldable bikes. Hiscox opened an identical store opposite, selling counterfeit bikes. It even went as far as blocking access to Brompton staff, “crashing” their shop with fake customers – and demanding a ransom. In short, all the stages of a real cyber attack were replicated, showing that no company is safe from hackers, and that the help of a good insurer might come in handy. |
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| Title | What would a cyber attack look like in the real world? |
| Agency | AMV BBDO |
| Campaign | Real World Hack |
| Advertiser | Hiscox |
| Brand | Hiscox |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Production Company | Biscuit Filmworks UK |
| Creative Director | C...k E....ds Subscribers Only |
| Creative Director | A...e H..l Subscribers Only |
| Copywriter | J...ua A...en Subscribers Only |
| Art Director | V....sa Ro....on Subscribers Only |
| Account Planner | ..m W...e Subscribers Only |
| Account Planner | T....ha T...in Subscribers Only |
| Account Manager | B...da F...a Subscribers Only |
| Account Manager | S..a A...a Subscribers Only |
| Account Manager | H...y B...é Subscribers Only |
| Account Manager | A...ew S....ls Subscribers Only |
| Account Manager | N....ha H...n Subscribers Only |
| Agency Producer | N...i Gh....di Subscribers Only |
| Project Manager | E...y T...in Subscribers Only |
| Media Agency | Go.....ff Com.......ions Subscribers Only |
| Media Planner | ..n B...en Subscribers Only |
| Director | ..E G..E S....TY Subscribers Only |
| Production Company Producer | ..m Bi.....ham Subscribers Only |
| Post Production | ..e G..e S....ty S....os Subscribers Only |
| Business Affairs | A...ly M...od Subscribers Only |
| Audio Post Production | Q...ve . Subscribers Only |
| Managing Director | R...rt Reyn........lean Subscribers Only |
| Executive Producer | H...a B....ti Subscribers Only |
| Head of Production | Sa....ha C...ty Subscribers Only |
| Director of Photography (DOP) | N..k M...is Subscribers Only |
| Production Designer | S...el . W....rs Subscribers Only |
| Editing Company | ..e G..e S....ty S....os Subscribers Only |
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